Meliá Hotels International The Leadership Model

Biography of Steve Wozniak, Apple Computer Co-Founder

Biography of Steve Wozniak, Apple Computer Co-Founder Steve Wozniak (born Stephan Gary  Wozniak; August 11, 1950) is the co-founder of Apple Computer and is credited with being the main designer of the first Apples. A noted philanthropist who helped found the Electronic Frontier Foundation, Wozniak was the founding sponsor of the Tech Museum, the Silicon Valley Ballet, and the Children’s Discovery Museum of San Jose. Fast Facts: Steve Wozniak Known For: Apple Computer co-founder with Steve Jobs and Ronald Wayne and the main designer of the first Apple computersBorn: August 11, 1950 in Los Gatos, CaliforniaEducation: Attended  De Anza College and the University of California, Berkeley; awarded a degree from Berkeley in 1986Spouse(s): Alice Robertson (m. 1976–1980), Candice Clark (m. 1981–1987), Suzanne Mulkern (m. 1990–2004), Janet Hill (m. 2008)Foundations Started: Apple Computer, Inc., Electronic Freedom FrontierAwards and Honors: National Medal of Technology, Heinz Award for Technology, The Economy and Employment, Inventors Hall of Fame inducteeChildren: 3 Early Life Wozniak (known as the Woz) was born on August 11, 1950, in Los Gatos, California, and grew up in the Santa Clara Valley, now known as Silicon Valley. Wozniaks father was an engineer for Lockheed and always inspired his sons curiosity for learning with a few science fair projects. He gave Steve his first crystal set at the age of 6. Wozniak got his ham radio license in the sixth grade and built an adder/subtractor machine to calculate binary arithmetic in the eighth grade. As a young man, Wozniak was a bit of a prankster/genius and wrote his first programs in his own version of FORTRAN at the University of Colorado but was put on probation for computer abuse- essentially, he spent the computing budget for the whole class five times over. He designed his first computer called the Cream Soda Computer, which was comparable to the Altair, by the time he was 18. He began courses at the University of California, Berkeley, where he was introduced to Steve Jobs by a mutual friend. Jobs, still in high school and four years younger, would become Wozniaks best friend and business partner. Their first project together was the Blue Box, which allowed the user to make long-distance phone calls for free; Wozniak himself thinks he should be remembered by posterity for running the first dial-a-joke service in the San Francisco Bay area. Early Career and Research In 1973, Wozniak dropped out of college to begin designing calculators at Hewlett Packard, but he continued to work on side projects. One of those projects would become the Apple-I. Wozniak built the first design for the Apple-I in his office at Hewlett Packard; he worked closely with an informal users group known as the Homebrew Computer Club, sharing schematics and giving away his code. Jobs had no input into the original build but was the visionary of the project, discussing enhancements and coming up with some investment money. They signed partnership papers on April 1, 1976, and began selling the Apple-I at $666 per computer. That same year, Wozniak began to design the Apple-II. In 1977, the Apple-II was revealed to the public at the West Coast Computer Faire. It was an astonishing success, even at the very steep price of $1,298, selling 100,000 units in three years. Jobs opened their first business office at Cupertino and Wozniak finally quit his job at H-P.  Wozniak has been credited by everyone, including Steve Jobs, as the main designer on the Apple I and Apple II. The Apple II was the first commercially successful line of personal computers, featuring a central processing unit, a keyboard, color graphics, and a floppy disk drive. Leaving Apple On February 7, 1981, Wozniak crashed his single-engine aircraft in Scotts Valley, California, an event that caused Wozniak to temporarily lose his memory. On a deeper level, it certainly changed his life. After the accident, Wozniak left Apple and returned to Berkeley to finish his degree in electrical engineering/computer science- but dropped out again because he found the curriculum confining. He was awarded a bachelors degree anyway in 1986 and has since been awarded numerous degrees from institutions such as Kettering and Michigan State University. Wozniak did return to work for Apple for a brief period between 1983 and 1985. During that time, he greatly influenced the design of the Apple Macintosh computer, the first successful home computer with a mouse-driven graphical interface. He still has a ceremonial role in the company, saying, I keep a tiny residual salary to this day because thats where my loyalty should be forever. He founded the UNUSON (Unite Us In Song) corporation and put on two rock festivals. The enterprise lost money. In 1990, he joined Mitchell Kapor in establishing the Electronic Frontier Foundation,  the leading nonprofit organization defending civil liberties in the digital world. In 1987, he created the first universal remote. In 2007, Wozniak published his autobiography, iWoz: From Computer Geek to Cult Icon, which was on the best seller list of The New York Times. Between 2009 and 2014, he was hired as chief scientist for Fusion-io, Inc., a computer hardware and software company that was acquired by SanDisk Corporation. He was later the chief scientist at the data virtualization company Primary Data, which shut down in 2018. Marriage and Family Steve Wozniak has been married four times, to Alice Robertson (m. 1976–1980), Candice Clark (m. 1981–1987), Suzanne Mulkern (m. 1990–2004), and currently Janet Hill (m. 2008). He has three children, all from his marriage with Candice Clark. Awards Wozniak was awarded the National Medal of Technology by President Ronald Reagan in 1985, the highest honor bestowed on America’s leading innovators. In 2000, he was inducted into the Inventors Hall of Fame and was awarded the prestigious Heinz Award for Technology, The Economy and Employment for â€Å"single-handedly designing the first personal computer and for then redirecting his lifelong passion for mathematics and electronics toward lighting the fires of excitement for education in grade school students and their teachers. Sources Kubilay, Ibrahim Atakan. The Founding of Apple and the Reasons Behind Its Success. Procedia- Social and Behavioral Sciences 195 (2015): 2019–28. Print.Linzmayer, Owen W. Apple Confidential 2.0. San Francisco, California: No Starch Press, 2004. Print.Love, Dylan. 8 Reasons Why Woz Still Matters. Tech. Business Insider September 3 2013. Web.Owad, Tom. Chapter 1- the History of the Apple I. Apple I Replica Creation: Back to the Garage. Burlington: Syngress, 2005. 1–22. Print.Stix, Harriet. A UC Berkeley Degree Is Now the Apple of Steve Wozniaks Eye. Los Angeles Times, May 14, 1986. Web.Wozniak, Steve, and Gina Smith. iWoz: Computer Geek to Cult Icon. New York: W.W. Norton Company, 2006. Print.

Consumer behaviour Assignment Example | Topics and Well Written Essays - 2750 words

Consumer behaviour - Assignment Example According to Hoyer and Macinnis (2009, p. 1), consumer culture that explains consumer behavior includes amongst other things consumer diversity, social class and household influences, psychographics entailing lifestyle, personalities, and values as well as social influences. Businesses and organizations should strive to understand consumer’s behavior in order to tap the positive attitudes and change the negative attitudes to suit their products. Bill is a proud owner of a chain of GYM centers meant for enhancing users’ fitness. These chains of gym centers focus on market (Hoyer & Macinnis, 2010, p 10). Bill is interested in building user loyalty hence be sure of their registration annually. In addition, the business the business would wish to apply the created loyalty into initiating customer relationship marketing. What’s more, this chain of gym centers have been experiencing high number of customers that register but fail to come, those that attend irregularly, as well as those that do not renew their registration (Kardes, Cronley & Cline, 2010, p. 15). ... 3) defines consumer behavior as the holistic decisions that consumer makes regarding acquiring, consuming, and disposing of goods, services, time, as well as ideas over a time. Consumer behavior is an important aspect for Bill and his chain of gym centers to understand thereby providing services that conform to users’ needs and wants. Provision of such services is the only secrete of attracting more users as well as reducing defection and irregularity of attendance. Bill needs to understand reasons as to why there is irregularity in attendance, defections, and the fact that most users do not re-register after the expiry of their sessions (Kardes, Cronley & Cline, 2010, p. 15). There is need also to identify various factors that influence such behaviors as well as the changing factors within the society for instance, increase in lifestyle diseases hence the need to regularly engage in exercises to reduce weight and other bodily aspects attributable to such lifestyle diseases. T he following describes how Bill and his chain of gym centers will improve and change users’ attitudes and perceptions through consumer behavior in order to tap more sales and profitability. 2.1 Improving and Change Gym’s Users through Consumer Behavior Improving and changing of gym users is effectively attainable through consumer behavior. One of the ways of improving and changing users’ of the gym through consumer behavior is by creating and developing marketing mix that satisfies users. Bill’s chain of gym centers is market oriented hence the need to have an effective and efficient marketing mix that provides satisfaction to the users. However, it should be noted that developing a marketing mix that fully provides user satisfaction is cumbersome and challenging. Bill should